Alexa Chung Uncovers Fashion Industry Secrets | Full Series One | Future of Fashion | British Vogue

Here, for the first time in its entirety, is the full length documentary by Alexa Chung for British Vogue. Guided by questions from the viewing public from all over the world, Chung investigates fashion from the inside out. Rather than a world that is frivolous, elitist and unprofitable, Chung proves that as an art form, an industry and most of all as a career choice, fashion can be underrated and holds masses of opportunity for anyone who wants to get involved. More than this, she shows that from Olivier Rousteing to brand-new graduates, there’s heart, dedication and humour.

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Series 1 Episodes:
Episode 1:
Episode 2:
Episode 3:
Episode 4:
Episode 5:
Episode 6:
Click Here For Series 2:

Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology.


British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture.

Alexa Chung Uncovers Fashion Industry Secrets | Future of Fashion | British Vogue

45 thoughts on “Alexa Chung Uncovers Fashion Industry Secrets | Full Series One | Future of Fashion | British Vogue

  1. Odd how this programme claims to be about Fashion & the crazy world that lies within it yet every single person associated with the "Real" fashion world is wearing very basic standard branded and plain clothing while still trying to tell us wearing stop signs and weird rope for a belt and my favourite, shoe polish on a face um what TF is this?

    Not that I am knocking it, if you can convince people to spend money you are doing something right. But instead of trying to sell the idea of it's legitimacy, try walking around , actually, not for a shoot or on a runway, wearing shower curtains with a dish soap container glued to your waist and show me how it's fashion. A Hand cut, sewn and tailored suit is true fashion, made for the individual not off some rack.

  2. Well in my opinion, the catwalk is an instrument that is used for understanding the fashion demand. Fashion designers produce garments and introduce them to the public on the runway. The more "votes" per garment determines the taste of the target market at that particular time. The way that new designs are presented, determines the success of that image and therefore sets a trend.

  3. I work in the fashion industry in LA. I love this, I can't explain to people who ask about my job, how it's more than playing with fabric, and putting clothes on models. It's art, it's mathematics,it's exhausting, it's invigorating and yes some days I wish I was saving lives. But then I remember how, what I help create affects other people. Thank you for This video.

  4. My female ancestors always made their own clothes. When I was under 10yrs old I could knit, make lace, and use a sewing machine. My grandmother was disappointed in me when I turned 11yrs old, and I wasn't a seamstress. My mum taught me how to make basic patterns, and sew the materials. After I left school, I went to a fashion designing course. The problem I faced was my teachers refused to grade my work. They accused me of cheating. Even through I did all my work at the fashion course. I went to other fashion courses, where they all said I didn't have what it takes to get in the fashion industry. The teachers would ignore, and bully me in class. Students would watch, but not say anything. So I gave up.
    An elderly lady once asked me "what's your talent?" I said "I can do seamstress work, but none of me teachers think I can do it." The elderly said "they failed, they don't want you to succeed." I didn't believe her. I thought she was just being nice to make me happy.
    After watching this documentary I've realised I'm very much needed in the fashion industry. I think I'm going to get into the fashion industry. But I won't use my real name. I don't need failures that have used, and bullied me to sabotage me.

  5. I love your presence and beautiful personality Alexa. Some constructive criticism to whomever – lately I've been coming across interviews that get ruined by the interviewer saying "Right", "Mmm hmm", "Yeah" "Mmm hmm", "For sure",… This absolutely interrupts the viewer's ability to hear the person being interviewed. In casual conversation we do this as a sign that we are listening to who is speaking when in reality it is only highly distracting, bringing the attention of the viewer back to YOU (Alexa), constantly. Thank you, I appreciate your energy, perspective, and insight into the industry. But please be more aware of your voice and when not to speak.

  6. So there…count on one hand how many people of color you see in the background much less featured as a real designer in this doc…….the politics of class and race is always a factor to those who don't factor in !!!!!!!

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