Counterfeit Culture | Seoul: A Look Inside Korea’s Fake Fashion World

Part II Counterfeit Culture Moscow

In recent years, Korea has emerged as one of the world’s fastest-growing fashion markets. Koreans are obsessed with fashion, and the country produces scores of talented designers, many of whom are now breaking out onto the global stage.

Beneath the surface, though, there’s an insane market for counterfeit streetwear. Of course, you can find fake clothing all over the globe, but there’s places in Seoul that are selling convincing knock-offs of hyped brands like Raf Simons, Off-White, Balenciaga and Fear Of God.


Thomas Jamison

Alec Leach

Kam Dhillon

Ollie Walker

Robin Thomson
Louie McPherson

Joscha Baltes

Elise Hu
Young Jon Koo


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42 thoughts on “Counterfeit Culture | Seoul: A Look Inside Korea’s Fake Fashion World

  1. I love Korean fashion , I love Koreans . I think they are very intelligent, beautiful and extremely creative . It seems like they don’t care what the rest of the world thinks of them .

  2. I don't get why it is bad to wear fakes or knock off's. I don't need brand clothing to be cool, I wear whatever the hell i want. And when I can find a knock off sweater that i like but i pay less then half of the price of the "original" one, I made a good deal don't you htink? I mean, why are brands so important? Yes, the quality is mostly not so good, but who cares. Trends don't last long so why should your clothes do when you buy them to be trendy. I'd rather have 5 knock off's than 1 original so I can wear different clothes without spending all my money. Clothing is overprized and the tshirts from Primark are manufactured in the same poor countries as your fancy ass Supreme stuff

  3. I disliked the way this host narrated, interracted with the shopkeepers, and just his attitude throughout this video. I can sense that he wasn't being neutral. He seemed condescending. Ugh

  4. Lmao I dont care when its fake xD If its pretty and i like it ,i buy it. I asked some friends and they all agree with me. Even when its a nobrand or fake, the important thing is that i like it lol.

  5. Westerners care about the brand name, they don't care about how it looks, they will buy it even if looks like shit but the brand name "supreme" or "gucci" is in there so their mindset is if you wear something with a famous brand name, you're fly af. Koreans weren't like that. If it looks cool, they will wear it, fake or original and thats what i love about them.

  6. This guy seriously gets on my nerves, says ppl wear fake in korea but isn’t wearing any different himself, still trying to fit in yet failing horribly on top of that bashing the ppl for not caring if they are wearing fakes all in means of trying to feed his own superiority 😒

  7. Bashing Thisisneverthat for a Supreme copycat is really exaggerated…it's not like they have copyright on stripes, checkered and camo shirts! also they have some really good designs that I personally find better than Supreme's

  8. BTW I came back from Korea a few days ago and the most astonishing thing is that there are huge buildings open until 5 am in the morning and on each floor hundreds of indipendent different brands that in terms of quality and stile and in particular price is something unbelievable, fresh and original….

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