How to Create Color Stories for Your Fashion Collection



Color is such an important aspect of designing clothes that an entire industry is dedicated to color, color forecasting, and color cataloguing. This video goes over different methods to develop color stories, important factors to consider when making color choices, and the most frequently asked color question.

All runway shots from vogue.com
Color story screengrabs from design-seeds.com
Lingerie from thirdlove.com
Parkas from thenorthface.com
Colorway shots from neimanmarcus.com and nordstrom.com

Come find me at https://zoehong.com
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I’m a fashion designer and illustrator who used to teach university fashion classes until my YouTube channel took over my life! I love my YT students! I make videos about design, illustration, color theory, industry real talk and FAQ, fashion business, art supply hauls and reviews and I have all my videos organized by playlists. I believe hard work and dedication is more important than “talent” when it comes to having a successful career.

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MENTIONED/RELATED VIDEOS:

Starting a Fashion Company: https://youtu.be/GbSpRie71NY

The Business Side of Fashion: https://www.youtube.com/playlist?list=PLwQq1-SdsNvZ8eeywZVOecZwJzXHTaeG2

Watch Me Design a Fashion Collection: https://www.youtube.com/playlist?list=PLwQq1-SdsNvajef8J85x2hQBTEtHEHtwQ

Fashion Design Process: https://www.youtube.com/playlist?list=PLwQq1-SdsNvYcdi6lQA8NnV6wNkisWPox

CONTACT:
teaching@zoehong.com

26 thoughts on “How to Create Color Stories for Your Fashion Collection

  1. Omg this video came while I was thinking of trying to figure out where to start with a collection I want to do for kicks and I was totally thinking about colors.

  2. There is actually an app that gives you the analog, complementary, etc etc of a photo. The name is Real Colors is for free. But if y o u pay I think is like $3 once and it give you all the different options of color stories

  3. Hey Zoe..I am not a fashion design student but recently I decided to go ahead on an idea I have had for years to start a clothing line. Once I decided I looked around and was OVERWHELMED! Can you please give me some much appreciated advice?? I found your channel and have watching to gain knowledge and motivation. Thanks in advance .

  4. Hey, I really enjoy watching your videos. I did find it kind of distracting that the volume was at different levels through the video though. I had to keep adjusting my volume :/

  5. Amazing video!

    Something I would if I would ever have my own brand, is taking all people in consideration. I am often frustrated myself by the lack of certain colours, beign one of the few human beings that doesn't like wearing grey, navy, black and white – aka 85% of found colours. Instead, I would try to get some colours in there for all tastes and looks. Neutrals, dark colours, light colours, bright colours, soft colours, warm colours, cool colours, are at least a great variety. Not all warm, not everyone likes warm colours. Not all bright, not everyone likes bright colours and so on. A great variety instead. And DEFINITELY stepping away from the 'warm & deep colours in autumn' 'pastels in spring' etc. Bullshit. I want to wear autumnal colours all year round and I am sure there are people that want to wear wintery colours all year round, and pastels all year round, and fresh spring yellows, pinks and greens all year round. And freaking greytones all year round.

  6. This is so helpful! Thank you!!! Indeed, a further discussion for the customer profile and how you can pull this information from jobs that do not give you a clear picture of their customer or they aim to expand to a new customer which maybe the brand itself is not certain about (?!). Thanks again!

  7. Your voice is so good! I love the way you draw please one drawing ✍️ video please… I will be waiting for your reply…I liked this video…. I love your channel and videos πŸ‘β€οΈβœοΈπŸ™„πŸ˜πŸ˜˜πŸŽ‰

  8. Thank you!! I'm slightly colourblind and I'm rubbish at choosing colours so this is a lifesaver (I'm a fashion student and trying to get to graduation without any of my tutors realising I'm colourblind) all your videos are so helpful and my drawing's come on a lot since my friend recommended your channel <3

  9. Hi Zoe !Β Good Morning and Thanks so much ! xxx Love Jennie
    Did you know a lot of people are so outraged at Pantone's choice of color they are making a new vid about bleached coral ) ?

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